We Help Startups Deploy Digital Health Solutions from Pilot to Scale, with Impact
At Percolating Health, we help digital health startups transition from pilot to scale through calibrated approaches, in partnership with healthcare systems, payers, and employers, by leveraging human-centered design.
We chose the name Percolating Health with care; it reflects our approach to work. We take the time to listen, think deeply, and then act with clarity and purpose to develop the right solutions. Our goal is to bridge the knowledge-to-action gap.
With deep expertise in clinical enablement and phased implementation, we support:
Healthcare System Integration – Tailored strategies for aligning your solution with clinical workflows, EMRs, and stakeholder priorities, including clinician onboarding.
Phased Rollouts with Scale in Mind – We partner to co-design proof-of-concept pilots that lay the foundation for sustainable expansion.
Activation Playbooks – Proven strategies to drive 3-4x engagement using digital tools, turning enrollment into meaningful usage and impact.
Real-World Deployments – From scaling digital health tools to serve tens of thousands of patients to deploying chatbot-based mental health support with healthcare partners, we’ve done it.
Let’s bring your solution to life with an impact that is measurable, meaningful, and designed for healthcare.
Our Core Services
Implementation Strategy & System Integration
We guide startups through the complexities of embedding digital tools within health systems. From workflow mapping to EMR alignment, we advise so your solution fits clinical reality, not just theory.
Phased Rollout Planning
We help you design and execute pilot programs and proof-of-concept studies that de-risk future scale. Our phased approach focuses on learning early, optimizing fast, and setting the foundation for sustainable growth, with tailored metrics that matter to stakeholders and your collective success.
Engagement & Activation Playbooks
We develop custom strategies to drive 2–3x engagement through onboarding flows, messaging strategies, and behavioral design. Our activation playbooks convert sign-ups into active, long-term users.
Scale-Up Execution
With firsthand experience scaling digital health solutions to tens of thousands of patients, we help you prepare for what comes next, including capacity planning, ops enablement, and partner alignment.
Digital Mental Health Deployment
We specialize in supporting digital health solutions, including chatbot-based and AI-enabled mental health tools through stakeholder review (clinical, business, IT, patient, etc.) and deployment with payer and provider partners.
About The Founder
Wisdom With Deep Roots
Percolating Health was founded by Dr. Trina Histon, an internationally recognized expert in digital health, behavior change, and healthcare innovation. With over 20 years of experience at the intersection of clinical care, psychology, and technology, they bring academic rigor and real-world experience to partnerships focused on truly helping to improve lives. Trina was previously VP of Clinical Product Strategy at Woebot Health and shaped national behavior change and digital health deployment efforts at Kaiser Permanente. Their work has supported the launch and scale of programs that reach millions, always grounded in equity, evidence, and meaningful outcomes for all stakeholders in the ecosystem of care.